Topics
议题：

Best practices in negotiating IP transactions
知识产权交易谈判中的最佳方法

Overview:
在中国技术转让的市场价值高达3000亿人民币以上，知识产权交易包括其销售、许可证明以及共同研发是该市场最主体的支持部分。伴随国际交易量的持续增长，交易的意义越发重大，本研讨会将从跨国层面剖析知识产权交易的谈判过程，使得我们了解国际化的交易信息和交易经验。

The market for technology transfer is worth more than RMB300 billion annually in China alone, and its backbone is IP transactions: sales, licences and R&D collaboration. As the volume and significance of foreign deals continues to increase, this presentation will examine what can be learned from the international experience of negotiating IP transactions.

-- Tom Grek

Patent Valuation - Methods and Practice
专利评估---方法和实践

Overview:
专利的评估要求对其本身、财务方法以及市场的影响三个方面做相当充足的调查和了解，因此核心价值的评估决非容易。在研讨会期间，我们将讨论评估专利时最常用的方法，并且结合最具有实践性的应用来帮助参会人员掌握通用的评估流程

Valuation of patents is not easy and requires significant understanding of the subject of the patent, financial methods and market implications. During the presentation we will discuss the most often used methods for valuing patents and practical application of these to help participants understand the general process.

-- Brett Shadbolt

Eminent Speakers
知名演讲嘉宾

Tom Grek
Manager
Rouse

Jin Ling
Executive
Rouse

Brett Shadbolt
Founder and CEO
Censere Group